Introduction
ABBA Voyage: New Video Released to Celebrate Spectacular Show’s 3rd Anniversary
To mark the third anniversary of ABBA Voyage, one of the most groundbreaking live music experiences of the modern era, a brand-new commemorative video has been released — and it’s already sparking excitement among fans around the world. The video, published across ABBA’s official social media channels and YouTube, celebrates three years of music, technology, and emotional connection, paying tribute to the extraordinary fusion of nostalgia and innovation that defines the show.
ABBA Voyage first premiered in May 2022 in London, featuring revolutionary digital avatars — or “ABBAtars” — of the original four members: Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. Created using state-of-the-art motion capture and visual effects technology, the show blends a live band with hyper-real digital performances, allowing fans to experience ABBA as they appeared in their 1970s prime. It’s not just a concert — it’s a reinvention of the live music experience.
The new anniversary video includes behind-the-scenes footage from the making of the show, fan reactions, and clips of standout moments from the performance. Set to a medley of classic ABBA hits including “Dancing Queen,” “Mamma Mia,” and “The Winner Takes It All,” the video is both a celebration and a reflection — capturing the magic that has drawn hundreds of thousands of fans to the custom-built ABBA Arena in London’s Queen Elizabeth Olympic Park.
In the video, viewers are reminded of how ambitious ABBA Voyage really is. It took five years of development and collaboration with Industrial Light & Magic (the VFX company founded by George Lucas) to bring the digital versions of the band to life. The result is something truly unique — the kind of concert that feels both futuristic and timeless.
Björn Ulvaeus appears briefly in the video, thanking fans for their overwhelming support. “Three years ago, we opened the doors to something that had never been done before,” he says. “We didn’t know what to expect, but you came — and you kept coming. It’s been beyond anything we imagined.”
The show has remained one of London’s top entertainment attractions, drawing both longtime ABBA fans and curious newcomers. The emotional impact of seeing the legendary group “perform” again, decades after retiring from the stage, continues to resonate. Many fans describe the experience as surreal, joyful, and surprisingly moving.
With the release of the anniversary video, rumors have once again started swirling about whether ABBA Voyage will expand to other cities around the world. While no official announcement has been made, the success of the London residency keeps the possibility alive.
For now, the new video stands as a reminder of what makes ABBA Voyage so special: a perfect blend of music, memory, and modern magic. Three years on, ABBA is not only back — they’re showing the world what the future of live music can look like.