Introduction
ABBA Voyage – New Video Released for the Show’s 3rd Anniversary
Three years after the groundbreaking debut of ABBA Voyage, the revolutionary concert experience that brought the legendary Swedish pop group back to life through digital technology, ABBA has surprised fans once again — this time with the release of a brand-new video to celebrate the show’s 3rd anniversary. The video, unveiled in July 2025, serves as both a nostalgic tribute and a thrilling reminder of how ABBA continues to captivate audiences even decades after their heyday.
Since its launch in May 2022 at the specially built ABBA Arena in London, ABBA Voyage has rewritten the rules of live performance. Featuring lifelike “ABBAtars” — digital avatars of the four members in their 1979 glory — the show delivers a futuristic yet emotionally powerful experience, combining classic hits with cutting-edge visual effects. Fans who’ve attended the show have described it as “magical,” “unreal,” and “a once-in-a-lifetime experience.” And now, with this newly released video, ABBA has gifted the world another glimpse behind the curtain.
The 3rd anniversary video features never-before-seen backstage footage, interviews with the creative team, and heartfelt reflections from the ABBA members themselves. In it, Björn Ulvaeus and Benny Andersson reflect on the journey from concept to reality, sharing how the idea for Voyage was born from their desire to create something lasting and innovative — a way to perform again without the physical demands of touring. “We didn’t want to be on stage as old men,” Björn says with a laugh. “But we wanted the music to live on — and look fantastic while doing it.”
Agnetha Fältskog and Anni-Frid Lyngstad (Frida) also make touching appearances in the video, expressing gratitude to the fans who embraced this bold vision. “To see people dancing, singing, crying — to feel that energy again, even in this new form — it’s something we never expected,” Frida says. Agnetha adds, “Voyage gave us a second chance to connect with our audience. It’s been truly emotional.”
The video also showcases highlights from the show itself — the dazzling performances of classics like “Dancing Queen,” “The Winner Takes It All,” and “Gimme! Gimme! Gimme!” — as well as stunning visuals that continue to push the boundaries of technology and artistry. Interviews with audience members from around the world capture the emotional power of the show: many describe it as not just a concert, but an unforgettable experience.
In addition to celebrating the past three years of success, the video teases possible updates to ABBA Voyage in the near future. Rumors of new songs being added, updated choreography, or even extended tour locations have sparked excitement across ABBA’s global fanbase. While nothing has been officially confirmed, the anniversary video certainly hints that ABBA’s digital journey is far from over.
As the 3rd anniversary of ABBA Voyage reminds us, this project isn’t just about nostalgia — it’s about legacy, innovation, and the enduring love between a band and its fans. With this new video, ABBA once again proves that even after 50 years, the magic is still very much alive.