Introduction
ABBA Voyage – New Video Released for the Show’s 3rd Anniversary
London — It has been three years since ABBA Voyage opened its doors in May 2022, redefining what a live music experience could be. Now, in honor of the groundbreaking show’s 3rd anniversary, a brand-new video has been released—offering fans an intimate look at how the digital concert has become both a technological marvel and an emotional tribute to one of pop’s greatest legacies.
The video, shared across ABBA’s official channels this week, is part behind-the-scenes retrospective, part love letter to the fans who have kept the production thriving. Featuring interviews with the creative team, glimpses of rehearsal footage, and powerful moments from the performances themselves, the clip captures the spirit of ABBA Voyage: a blend of nostalgia, innovation, and community.
From the beginning, ABBA Voyage was no ordinary concert. The show employs state-of-the-art digital avatars—known affectionately as “ABBAtars”—to present Agnetha, Björn, Benny, and Anni-Frid as they appeared in their 1970s prime. Backed by a live band and performed inside a custom-built arena in London, the project stunned audiences with its lifelike realism. Fans wept, cheered, and sang along, experiencing the sensation of seeing ABBA as they remembered them.
The new anniversary video leans heavily into this emotional connection. One scene shows fans from across generations—some who saw ABBA in the 1970s, others born decades later—describing how the show unites them. “It feels like time travel,” one attendee says. “I never thought I’d see ABBA live, and yet here they are.”
Another segment highlights the enormous technical achievement behind the production. Using motion capture technology, thousands of hours of recording, and a collaboration between ABBA and the visual effects company Industrial Light & Magic, the team created performances that are as authentic as they are futuristic. The video reveals clips of Benny Andersson and Björn Ulvaeus supervising musical arrangements, ensuring every detail sounded true to the band’s original magic.
Perhaps the most moving moment comes toward the end, when archival footage of the group is interwoven with images from the digital show. The message is clear: ABBA Voyage is not just about reliving the past but about preserving it, keeping the music alive for generations to come.
Over three years, the production has hosted hundreds of performances and welcomed fans from more than 130 countries. It has become a cultural landmark in London, contributing not only to the city’s music scene but also to its tourism industry. The anniversary video proudly notes that the show has already surpassed expectations, proving that ABBA’s legacy is as strong as ever.
As the credits roll, one line flashes across the screen: “The journey continues.” Whether this hints at future expansions, global tours, or new music tied to the project remains to be seen. For now, the anniversary release stands as a reminder of how ABBA continues to reinvent the concert experience while keeping their timeless songs at the center.
Three years in, ABBA Voyage has proven to be more than a show—it is a phenomenon. And with this new video, fans around the world are reminded why the magic of ABBA never fades.