Introduction
ABBA Marks 3 Years of ‘Voyage’ Concert
It’s been three years since the legendary Swedish pop group ABBA launched Voyage, their groundbreaking digital concert experience — and what began as an ambitious experiment has now become one of the most celebrated and talked-about live shows of the decade.
Premiering in London in May 2022, ABBA Voyage was unlike anything the music world had ever seen. Using advanced motion-capture technology and digital avatars (or “ABBAtars”), the four members — Agnetha, Björn, Benny, and Anni-Frid — were virtually re-created to perform as their younger selves, backed by a real live band. The concept was bold, futuristic, and a little risky. But now, three years on, it’s clear: Voyage wasn’t just a show — it was a revolution.
To mark the third anniversary of the concert’s launch, ABBA released a special message to fans, thanking them for their ongoing support and passion. “When we first dreamed of Voyage, we didn’t know if people would embrace it,” said Benny Andersson in the statement. “But your love, your cheers, and your dancing have made it all worth it.”
The custom-built ABBA Arena in London has played host to hundreds of thousands of fans since opening. Its state-of-the-art visuals and immersive sound have transported audiences straight into the heart of ABBA’s musical world. The setlist blends timeless classics like Dancing Queen, Mamma Mia, and Gimme! Gimme! Gimme! with emotional ballads such as The Winner Takes It All and newer tracks from their 2021 album, also titled Voyage.
Critics and audiences alike have praised the experience. What could have felt artificial or gimmicky instead struck a chord with fans both old and new. Many attendees have described the show as “magical,” “deeply nostalgic,” and even “surprisingly emotional.”
Over the past three years, rumors have circulated about taking Voyage abroad, with potential future shows in cities like New York, Tokyo, or Berlin. While nothing has been officially confirmed, the band has hinted that the technology and demand make it very possible.
More than just a concert, ABBA Voyage represents something greater — a bridge between eras, between generations, and between human connection and digital artistry. In an age where live performances are being reimagined, ABBA has proven once again why they remain pioneers.
As fans celebrate three years of Voyage, one thing is clear: the spirit of ABBA is very much alive. Whether in person, in digital form, or through the timeless power of their music, ABBA continues to unite the world in song — one dazzling performance at a time.