Introduction
ABBA fans around the world are celebrating as the groundbreaking ABBA Voyage show commemorates its third anniversary with the release of a brand-new video. The dazzling performance, which has redefined the concert experience through revolutionary digital technology, continues to capture hearts and set new records — and this latest release proves that the magic of ABBA is as alive as ever.
The new video, unveiled today on ABBA Voyage’s official channels, features never-before-seen footage of the spectacular live experience at London’s custom-built ABBA Arena. It offers fans a fresh perspective on the show’s electrifying atmosphere, highlighting not just the stunning visual effects but also the incredible detail behind the band’s digital avatars — known affectionately as “ABBAtars.”
The video opens with classic ABBA anthems like “Dancing Queen” and “Mamma Mia,” but also teases the emotional power of their more recent songs from the 2021 Voyage album, such as “Don’t Shut Me Down” and “I Still Have Faith in You.” From the first note, the energy of the crowd is unmistakable, with thousands singing along, dancing, and reliving the timeless magic of ABBA’s music.
Since its launch in May 2022, ABBA Voyage has been a global phenomenon, praised for blending nostalgic hits with cutting-edge technology. The show features life-like digital recreations of Agnetha, Björn, Benny, and Anni-Frid as they appeared in their prime, backed by a live 10-piece band. The result is a one-of-a-kind experience that feels both classic and futuristic.
In the anniversary video, the creators of ABBA Voyage, including Benny Andersson and Björn Ulvaeus, reflect on the incredible journey of the project. “We never imagined it would go this far,” Björn says in the clip. “To see fans from every generation come together and sing these songs is beyond anything we dreamed of.”
Benny adds, “Voyage allowed us to give people the energy of a live concert, even though we are not physically on stage. Watching the joy it brings makes everything worthwhile.”
To mark the 3rd anniversary, the ABBA team also announced a special limited run of commemorative merchandise, as well as an extension of show dates into 2026 due to overwhelming demand. Ticket sales have remained strong, with many performances sold out months in advance, showing no signs of slowing down.
Fans from around the world have taken to social media to share their excitement over the anniversary video, with many calling it “pure joy” and “the best live experience without the band ever touring.”
Even after five decades in the music industry, ABBA continues to bridge generations and inspire millions. The third anniversary of ABBA Voyage is not just a celebration of the past, but a bold reminder of the group’s lasting impact on the future of live music entertainment.
As the new video makes waves online, one thing is clear: ABBA’s Voyage is far from over, and the magic continues to shine brighter than ever.