Introduction
ABBA Voyage Marks 3rd Anniversary with Stunning New Video Release
Three years ago, music history was rewritten when ABBA launched Voyage — a groundbreaking concert experience that blended digital magic with timeless music. Now, to celebrate the third anniversary of the show’s spectacular debut, the Swedish supergroup has released a brand-new video that captures the heart and soul of the Voyage phenomenon.
Released across ABBA’s official channels, the new video is more than just a look back — it’s a celebration of how Voyage continues to inspire, innovate, and unite generations of fans around the globe. Featuring behind-the-scenes footage, clips from the digital concert, and interviews with the creative team, the anniversary video offers a rare glimpse into what has made Voyage such a global sensation.
From its debut in London in 2022, ABBA Voyage stunned audiences with its revolutionary use of “ABBAtars” — lifelike digital versions of Agnetha, Björn, Benny, and Anni-Frid performing alongside a live band. Developed using motion capture and cutting-edge visual effects, the show allowed fans to experience ABBA as they were in their prime — a dazzling fusion of nostalgia and technology that had never been attempted at this scale.
“Three years ago, we didn’t know if people would embrace the idea,” Björn Ulvaeus says in the video. “But what happened has been beyond anything we imagined. People don’t just come for the technology. They come for the music. They come for the emotion.”
The newly released video includes heartfelt moments from fans who’ve traveled from all corners of the world to see the show in London’s custom-built ABBA Arena. Their voices add to the emotional power of the anniversary piece — stories of lifelong dreams fulfilled, families bonding over classic hits, and young fans discovering ABBA for the first time.
Alongside the video, the group also announced a special series of Voyage anniversary merchandise and teased potential updates to the show’s visual setlist. While no new songs were confirmed, fans are already speculating about surprises in store for the show’s future.
As Voyage enters its fourth year, its success is undeniable. With near-constant sold-out performances, glowing reviews, and an ever-growing international audience, ABBA has once again proven their ability to reinvent themselves — not by changing who they are, but by celebrating what they’ve always been: musical storytellers who never stopped dreaming.
Whether you’ve seen Voyage once, five times, or are still planning your first trip to the ABBA Arena, this new anniversary video is a reminder of why the music still matters — and why ABBA’s journey is far from over.
One thing is certain: in the world of pop, there’s never been anything quite like ABBA Voyage.
And three years in… it’s still just getting started