Introduction
Benny Andersson’s Son Reveals Secrets of the New ABBA Voyage Show on “This Morning”
In a special and exciting appearance on ITV’s This Morning, Ludvig Andersson — the son of ABBA legend Benny Andersson — pulled back the curtain on the groundbreaking ABBA Voyage show, sharing intimate insights into what makes this project unlike anything audiences have ever seen before. As one of the key producers behind the ambitious show, Ludvig offered a behind-the-scenes look at how the magic of ABBA has been reimagined for a whole new generation.
Appearing relaxed yet passionate, Ludvig spoke about the years of hard work, dedication, and technological innovation that went into creating ABBA Voyage. The show, which debuted in London in 2022, features digital avatars — affectionately dubbed “ABBAtars” — representing the band as they appeared in their 1970s prime. Using state-of-the-art motion capture technology, the real members of ABBA—Agnetha, Björn, Benny, and Anni-Frid—performed each song in real life, with every movement and gesture captured and digitally transformed into lifelike holograms.
Ludvig revealed that the team spent nearly five years developing the project, working with hundreds of experts in visual effects, choreography, lighting, and live concert design. One of the biggest challenges, he explained, was making the experience feel authentic. “It had to feel like ABBA,” he emphasized. “Not just look like them — but move, sing, and connect with the audience like they always have.”
What makes ABBA Voyage truly revolutionary is its blending of live performance with cutting-edge technology. While the digital avatars perform on stage, a live 10-piece band accompanies them, creating a fusion of old and new that stuns audiences night after night. Ludvig noted that everything had to be perfect, from the smallest facial expressions to the way Benny’s fingers moved on the piano keys. “We didn’t want a tribute show. We wanted this to be ABBA,” he said.
During the interview, Ludvig also spoke about the emotional weight of the project. Seeing his father perform again, even virtually, alongside the original members, brought moments of deep personal significance. “It was surreal,” he admitted. “You’re not just watching your dad — you’re watching your dad 40 years ago. It’s a beautiful collision of memory and reality.”
He also teased that the setlist includes not only ABBA’s most beloved classics, such as “Dancing Queen” and “Mamma Mia,” but also tracks from their 2021 comeback album, Voyage. The show is carefully designed to tell a story, with dramatic lighting, immersive visuals, and emotional arcs that resonate deeply with audiences of all ages.
As Ludvig wrapped up his appearance, it became clear that ABBA Voyage is more than just a concert — it’s a celebration of legacy, technology, and the timeless power of music. Thanks to the vision and dedication of people like Ludvig Andersson, ABBA’s spirit continues to live on in a way that’s both nostalgic and entirely new.