Introduction
“What Goes Up” is a track from George Strait’s 2009 album Twang, which marked a return to his signature honky-tonk and traditional country sound. Written by George Strait, along with his longtime collaborators Dean Dillon and Buddy Cannon, the song deals with the theme of life’s ups and downs, particularly in relationships. The central metaphor of the song compares the cyclical nature of love and life to the idea that “what goes up must come down.”
The song’s lyrics convey a message of resilience, acknowledging that difficult times and emotional highs are inevitable parts of life. It emphasizes the notion that no matter how high someone might soar, they will eventually face challenges, but it’s important to keep going despite them. The blend of thoughtful songwriting and Strait’s familiar smooth voice has made “What Goes Up” a standout track from the Twang album.
Although not released as a single, the song gained attention from fans of George Strait, who appreciated its traditional country influences and honest lyrics. “What Goes Up” is a reflection of the enduring quality of Strait’s music, showcasing his ability to create songs that resonate with listeners through simple yet powerful storytelling.
George Strait’s Twang album, which includes “What Goes Up,” received positive reviews for its consistency and rootedness in classic country music. Strait’s ability to evolve while staying true to his roots continues to be a defining characteristic of his extensive career. “What Goes Up” is a testament to his talent in making timeless music that speaks to life’s realities.