Introduction

Abba Voyage Tickets | London Theatre Direct

Your First Official Look at ABBA Voyage: A Groundbreaking Concert Experience in London

Fans of ABBA around the world were thrilled when the iconic Swedish pop group announced their long-awaited return—not through a traditional tour, but with an innovative digital concert experience titled ABBA Voyage. Held exclusively at the custom-built ABBA Arena in London, UK, this one-of-a-kind show offers fans an unforgettable opportunity to witness the magic of ABBA like never before.

After decades away from the stage, ABBA stunned audiences with the Voyage project: a concert residency featuring life-like digital avatars (or “ABBAtars”) of the four original members—Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. These digital versions of ABBA are based on their younger selves from the late 1970s, created using motion-capture technology and cutting-edge visual effects developed by Industrial Light & Magic, the same studio behind Star Wars.

From the moment audiences enter the ABBA Arena, located at Queen Elizabeth Olympic Park in London, they are immersed in a dazzling, high-tech world of sound, lights, and emotion. The venue, specially designed for Voyage, holds around 3,000 people and offers both standing and seated options to ensure an intimate yet epic experience.

The concert setlist is a carefully curated mix of greatest hits and newer tracks from the group’s 2021 comeback album Voyage. Fans can expect electrifying performances of classics like “Dancing Queen,” “Mamma Mia,” “Gimme! Gimme! Gimme!,” and “Waterloo,” all performed by the digital ABBAtars with breathtaking realism. Meanwhile, live musicians perform onstage to accompany the virtual band, making the fusion of technology and live music seamless and stunning.

Björn Ulvaeus described the show as “a time machine that captures the essence of ABBA’s heyday,” allowing fans to relive the magic of a live ABBA concert, even though the band members are now in their 70s. For the group, Voyage was not only a way to reconnect with fans, but also a bold creative leap into the future of live performance.

The production has been met with overwhelmingly positive reviews, with critics praising its emotional impact, innovative visuals, and the energy it brings to both old and new ABBA songs. Audiences have described it as “beyond anything we’ve seen in music before”—a fusion of nostalgia and innovation that brings multiple generations together under one roof.

ABBA Voyage is more than a concert—it’s a celebration of legacy, a tribute to the timeless nature of ABBA’s music, and a glimpse into the future of live entertainment. It has redefined what a concert can be, proving that even after 40 years, ABBA continues to push boundaries and capture hearts.

If you’re an ABBA fan or simply a lover of musical innovation, ABBA Voyage at the ABBA Arena in London is a must-see experience—an emotional, thrilling journey through time and sound that you’ll never forget.

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